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What is the B2B2B Model?

Quick answer

B2B2B (business-to-business-to-business) is a model where one business provides a product to a second business, which then sells it on to a third business. In SaaS, a platform powers an agency, and the agency resells it to its own business clients.

The B2B2B model lets the middle business — usually an agency or reseller — add value and brand on top of an existing product. The original provider focuses on technology; the reseller focuses on relationships, packaging and sales.

Opsidrive is built on B2B2B: Opsidrive provides the platform, your agency white-labels and sells it, and your clients use it to run their business — never knowing Opsidrive exists.

B2B2B vs B2B vs B2C

  • B2B sells to a business that uses the product. B2C sells to consumers. B2B2B sells through a business that resells to other businesses — combining scale (the platform) with trust (the local reseller).

Why agencies like B2B2B

  • Recurring revenue from reselling software
  • Own the brand and the client relationship
  • No product development required
  • Provider handles hosting, security and updates

A platform like Opsidrive that an agency rebrands and resells to its own business clients, earning recurring revenue while the provider runs the technology.

See it in Opsidrive

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