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Glossary

SaaS & agency glossary

Clear, simple definitions of the terms agencies, IT firms and freelancers need to know — white-label SaaS, B2B2B, marketing automation and more.

How to Resell Software to Your Clients
To resell software, choose a white-label platform, rebrand it with your logo and domain, package the features in…
How to Start a SaaS Business (Without Coding)
You can start a SaaS business without coding by white-labeling an existing platform: license a ready-made produc…
What is a Client Portal?
A client portal is a secure, branded online space where clients log in to view their projects, invoices, files a…
What is a CRM?
A CRM (customer relationship management) system is software that stores and manages your contacts, leads and dea…
What is a Deal Pipeline?
A deal pipeline is a visual representation of where each sales opportunity stands, organized into stages from fi…
What is a Landing Page?
A landing page is a standalone web page designed for a single goal — usually capturing a lead or making a sale —…
What is a Sales Funnel?
A sales funnel is the step-by-step journey a prospect takes from first awareness to becoming a customer — typica…
What is Agency Software?
Agency software is a platform that helps agencies run their business — managing clients, marketing, projects and…
What is an All-in-One Platform?
An all-in-one platform combines multiple business tools — like CRM, email, messaging, billing and automation — i…
What is Customer Retention?
Customer retention is keeping existing customers over time rather than losing them. High retention lowers costs,…
What is Drip Marketing?
Drip marketing is sending a pre-written series of messages automatically over time — like a welcome sequence — t…
What is Email Deliverability?
Email deliverability is the ability of your emails to reach recipients’ inboxes rather than spam folders. It dep…
What is GST Invoicing?
GST invoicing is creating tax-compliant invoices that include Goods and Services Tax details as required in Indi…
What is IVR (Interactive Voice Response)?
IVR is an automated phone system that interacts with callers through voice prompts and keypad input, routing the…
What is Lead Scoring?
Lead scoring is the practice of ranking leads by how likely they are to buy, using points based on their attribu…
What is Marketing Automation?
Marketing automation is software that automatically performs marketing tasks — like emails, messages and follow-…
What is Omnichannel Marketing?
Omnichannel marketing is reaching customers across multiple connected channels — email, WhatsApp, SMS, social an…
What is Recurring Revenue (MRR)?
Recurring revenue is income a business earns repeatedly, usually monthly (MRR) or annually (ARR), from subscript…
What is SaaS Mode? (And the Cheaper Alternative)
SaaS Mode is a feature on some platforms that lets agencies rebrand and resell the software to clients. On GoHig…
What is the B2B2B Model?
B2B2B (business-to-business-to-business) is a model where one business provides a product to a second business,…
What is the WhatsApp Business API?
The WhatsApp Business API is the official way for businesses to send and receive WhatsApp messages at scale — br…
What is White-Label SaaS?
White-label SaaS is software built by one company that another company rebrands and sells as its own. The resell…
What is White-Label Software?
White-label software is a product made by one company and rebranded by another to sell as its own. The reseller…
White-Label vs Reseller: What is the Difference?
White-label means rebranding a product as entirely your own, with your name on everything. Reselling means selli…