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What is Drip Marketing?

Quick answer

Drip marketing is sending a pre-written series of messages automatically over time — like a welcome sequence — to nurture leads and customers based on schedules or actions.

Drips keep prospects engaged without manual sending. A new subscriber might receive a five-email sequence over two weeks, automatically.

Opsidrive includes drip sequences in its email app, connected to CRM and automation.

Common drip campaigns

  • Welcome and onboarding series
  • Lead nurture sequences
  • Re-engagement campaigns
  • Post-purchase follow-ups

Yes — build automated email and message drips connected to your CRM.

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