Recurring revenue is income a business earns repeatedly, usually monthly (MRR) or annually (ARR), from subscriptions — as opposed to one-time project fees. It is predictable and compounds as you add customers.
Recurring revenue is the foundation of SaaS valuations and stable businesses. Each subscriber adds to a base that continues month after month, so growth compounds rather than resetting with each new project.
Agencies build recurring revenue by reselling a subscription platform like Opsidrive — every client adds to predictable MRR.
By reselling white-label software like Opsidrive as monthly plans, turning services into subscription income.
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