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What is White-Label Software?

Quick answer

White-label software is a product made by one company and rebranded by another to sell as its own. The reseller controls the brand, pricing and customer relationship while the maker provides the underlying technology.

White-labeling applies to many products, but it is especially powerful in software, where one platform can be rebranded by thousands of resellers at once. Each reseller appears to have their own product.

Opsidrive is white-label software: agencies rebrand its all-in-one platform and resell it to clients under their own name.

White-label vs reseller vs private label

  • White-label: rebrand a generic product as your own. Reseller: sell another brand’s product, often for commission. Private label: a product made exclusively for one seller. White-label SaaS is the fastest route to your own software brand.

Yes — Opsidrive can be fully rebranded (logo, colors, domain, emails, payments) and resold from $59/month.

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All-in-one, white-label platform for agencies — apps from $59/mo.

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